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MADNESS
MADNESS: Japanese Excellence in Premium Fishing Gear
MADNESS is a world-renowned Japanese brand specializing in the design of high-performance soft and hard lures, ideal for both saltwater and freshwater fishing. Known for its innovation and expertise, MADNESS offers a range of products developed in collaboration with the Ultimate Fishing team, perfectly suited to the needs of European anglers.
Since 2020, MADNESS has also become a key player in the world of "big baits," with iconic creations such as the legendary BALAM. Whether you’re passionate about predator fishing or a fan of modern techniques, MADNESS is the ultimate choice to elevate your fishing experience to the next level.
Discover MADNESS and revolutionize your fishing approach today!
Floating Bait MADNESS Balam 350 - 35 cm
BALAM 350 giant swimbait by Madness, ideal for tracking record fish and big pikes.
286.00 CHF incl tax
MADNESS Balam 255 Variant - Floating Lure
The Balam 255 Variant, a 4-part articulated swimbait with a flexible lip, combines efficiency in fast retrieves with performance in slow retrieves. Ideal for targeting reactive predators.
209.00 CHF incl tax
Lure MADNESS Balam 300 - 30 cm
Jointed giant lure designed for targeting large pike and black bass. Ultra-realistic swimming motion and maximum attractiveness to provoke predator attacks.
174.30 CHF incl tax
Lure MADNESS Balam 300 - 30 cm
The Balam 300 S, sinking version, is ideal for large environments, offering striking realism and versatility without customization.
174.30 CHF incl tax
MADNESS Balam 245 - Floating Predator Swimbait
Floating articulated swimbait of 245 mm and 105 g, perfect for pike and black bass. Developed in partnership with Satan Shimada, it can withstand fast retrieves and is effective at high speeds to trigger reflex strikes. Its slow retrieve efficiency makes it a versatile lure, featuring a 4-part ABS resin joint body and a silicone tail. Equipped with size 2/0 Decoy YF 33 F treble hooks.
151.90 CHF incl tax
Soft Lure MADNESS Madshad 100 - 10 cm - Mounted 25 g 3/0 (20 pieces)
Soft lure MADNESS Madshad 100: legendary shad designed with Satoshi Iwamoto. Ideal for traction fishing, linear, and cranking. Excellent swimming action due to soft materials. Pair it with Xorus Ultihead Evo jig heads for a perfect combination.
151.00 CHF incl tax
Lure MADNESS Madshad 100 - 10 cm - Set 20 g 3/0 (20 pieces)
MADNESS Madshad 100 - Legendary shad developed with Satoshi Iwamoto. Excellent swimming frequency due to softer materials. Suitable for traction, linear, and cranking fishing. Ideal with Xorus Ultihead Evo jig heads.
140.80 CHF incl tax
Lure MADNESS Madshad 100 - 10 cm - Assembled 20 g 4/0 (20 pieces)
Smooth lure MADNESS Madshad 100, designed with Satoshi Iwamoto. Ideal for fishing in traction, linear, and cranking styles. Offers smooth swimming with lightweight jig heads. Recommended with Xorus Ultihead Evo heads.
140.80 CHF incl tax
Lure Soft MADNESS Madshad 85 - 8.5 cm - Rigged 15 g 2/0 (20 pieces)
MADNESS Madshad 85 soft lure - designed with Satoshi Iwamoto, evolutionary and efficient. Its soft material enhances swimming with light jig heads or gentle animations. Ideal for traction, linear, or cranking fishing. Combine with Xorus Ultihead Evo jig heads for optimal effectiveness.
120.40 CHF incl tax
Flexible Lure MADNESS Madshad 85 - 8.5 cm - Rigged 10 g 2/0 (20 pieces)
Flexible lure MADNESS Madshad 85 designed with Satoshi Iwamoto. Its soft material enhances swimming frequency, ideal for fast fishing in traction and slower animations. Compatible with Xorus Ultihead Evo jig heads.
116.30 CHF incl tax
Attractant MADNESS Bakuru Formula
Fishing attractant Madness based on concentrated sardine oil, effective on difficult fish.
26.60 CHF incl tax
MADNESS Bakuree Shad KB 150 - Soft Lure 15 cm
The MADNESS Bakuree Shad KB 150 soft lure is designed for slow-speed fishing of big predators thanks to its flexibility and effective attractant.
24.00 CHF incl tax
Lure Madness Ulti Ned Worm - 6.5cm - Pack of 8
Floating soft lure ideal for fishing in cold water or intense heat. Paired with the Ulti Ned Head, it creates a subtle vibration, attracting perch, zander, bass, and bars. Versatile, it can be used on the drop, with slow animation, or shaken on the bottom to exploit its rattle. An innovative lure for tough conditions.
22.50 CHF incl tax
Soft Lure MADNESS Madeel 190 - 19 cm
Versatile soft lure, unique vibrating swim, effective in casting and vertical fishing.
21.30 CHF incl tax
Soft Lure MADNESS Finess KB 6
The Finess KB 6", a discreet and flexible lure, targets large predators seeking plump prey. Designed for slow scouting, it is enriched with an integrated attractant to maximize its effectiveness.
21.30 CHF incl tax
Lure MADNESS Finess KB 8
The Finess KB 8", a large and flexible lure, designed to target big predators, especially zander in winter. Enhanced with an integrated attractant, it excels in vertical fishing prospects.
19.90 CHF incl tax
Soft Lure MADNESS Mother Worm 6
Designed for an irresistible action, the soft lure Mother 6" offers natural undulations thanks to its V-shaped profile. Ultra-supple and efficient, it targets pikeperch, bass, and large perch with precision.
19.00 CHF incl tax
Soft Lure MADNESS Madeel 140 - 14 cm
Versatile soft lure combining the advantages of shad and slug. Exceptional vibrating swim, effective at very low speeds. Ideal for bass and pollock fishing, in cast-retrieve or vertical style.
19.00 CHF incl tax
Replacement Tail MADNESS Spare Tail for Balam 350
Replacement tail for the Balam 350 lure by Madness. Designed for smooth and realistic swimming, it is ideal for extending the life of your lure while maintaining its performance.
18.90 CHF incl tax
Soft Lure MADNESS Bakuree Shad 150 - 15 cm
Ideal soft lure for fishing large predators in vertical style. The largest model in the Bakuree Shad range, designed for effective deep water exploration.
18.70 CHF incl tax
Soft Lure MADNESS MADSLUG 150 - 15 cm
A versatile soft lure designed for marine and freshwater predators. With a soft and vibrant material, it adapts to various actions and retrieval speeds. Highly mobile, it emits strong vibrations when pulled and perfectly imitates a sand eel burying itself in the sand. Equipped with a ventral slit for Texas hook, ideal for cluttered environments. Compatible with Bakuree Head and Ultimate Eel Evo jig heads.
18.10 CHF incl tax
Soft Lure MADNESS MADSWIM 120 - 12 cm
MADNESS MADSWIM soft lure designed for fishing in sea and freshwater. Excellent stability, ideal for linear explorations, slow cranking, and traction fishing. Adapts to various jig heads and can be rigged with a Texas hook. Versatile, targets pike, perch, zander, black-bass, and seabass.
17.60 CHF incl tax
Lure MADNESS MADSWIM 160 - 16 cm
Soft Shad Madness Madswim for predator fishing in both saltwater and freshwater. Tonic and flexible material, ideal for linear, cranking, and jerking techniques. Optimal stability even with light weight. Flat nose compatible with various jig heads. Possible rigging with large gap Texas hooks. Size 160 suitable for pike, zander, and bass.
17.60 CHF incl tax
MADNESS Bakuree Shad KB 110 - Soft Lure 11 cm
Bulky soft lure for fast linear or vertical fishing, ideal for zander.
17.20 CHF incl tax
Soft Lure MADNESS Madeel 90 - 9 cm
Versatile soft lure for sea and freshwater fishing. Attracts large fish thanks to its soft and tonic material, compatible with various animations and retrieval speeds. Ideal with a jig head like the Ultimate Eel or the Rolling by Xorus.
16.40 CHF incl tax
MADNESS Bakuree Shad KB 80 - 8 cm Soft Lure
Soft lure with a bulging shape offering effective swimming for linear and vertical fishing. Impregnated with Bakuru Formula attractant, it powerfully attracts zander, perch, and bass.
16.10 CHF incl tax
Soft Lure MADNESS Bakuree Shad 110 - 10 cm
Soft lure MADNESS Bakuree Shad 110, ideal for zander fishing. Great mobility, perfect for slow linear or vertical fishing. Highly effective with light weights and fine lines.
15.70 CHF incl tax
Soft Lure MADNESS Madfin 6
Ultra-soft finesse lure MADNESS Madfin for an irresistible swim. Ideal for use with short shank jig heads to ensure maximum mobility. Perfect for a slow animation scraping the bottom or with long pulls to mimic escaping prey. Well-suited for predator fishing and sea fishing.
15.70 CHF incl tax
Soft Lure MADNESS Madfin 4
Slim finesse soft lure Madness Madfin 4, ultra-supple and attractive. Perfect for predator fishing. Use with short shank jig heads for optimal mobility. Ideal for bottom animation or with long wide pulls.
14.90 CHF incl tax
Head Jig MADNESS Bakuree Head - Pack of 3 Pieces
Versatile jig head ideal for soft lures from 7 to 15 cm. Excellent quality hooks Gamakatsu and Decoy. Suitable for linear prospecting or more vigorous animation.
14.50 CHF incl tax
Replacement Tail MADNESS Spare Tail for Balam
Replacement tail for the BALAM 300 lure by MADNESS, designed to restore its performance.
14.00 CHF incl tax
Soft Lure MADNESS Madshad 85 - 8.5 cm
Soft lure MADNESS Madshad 85 designed with Satoshi Iwamoto. Ideal for fishing in traction, linear, and cranking. Made with soft materials for optimized swimming. Compatible with Xorus Ultihead Evo jig heads.
13.20 CHF incl tax
Soft Lure MADNESS Madshad 100 - 10 cm
Essential soft lure designed with Satoshi Iwamoto. Excellent swimming action in linear, traction, cranking, and slow animations. Pair it with Xorus Ultihead Evo jig heads for optimal effectiveness.
11.10 CHF incl tax
Soft Lure MADNESS Madshad 130 - 13 cm
Legendary soft lure designed with Satoshi Iwamoto. Evolved with softer materials, ideal for traction fishing, cranking, and linear techniques. Pair it with Xorus Ultihead Evo jig heads for optimal effectiveness.
11.10 CHF incl tax
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