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MADNESS
MADNESS: Japanese Excellence in Premium Fishing Gear
MADNESS is a world-renowned Japanese brand specializing in the design of high-performance soft and hard lures, ideal for both saltwater and freshwater fishing. Known for its innovation and expertise, MADNESS offers a range of products developed in collaboration with the Ultimate Fishing team, perfectly suited to the needs of European anglers.
Since 2020, MADNESS has also become a key player in the world of "big baits," with iconic creations such as the legendary BALAM. Whether you’re passionate about predator fishing or a fan of modern techniques, MADNESS is the ultimate choice to elevate your fishing experience to the next level.
Discover MADNESS and revolutionize your fishing approach today!
Madness Mother Worm 10 Soft Lure
Mother Worm 10'' – Attract the biggest fish! This ultra-soft slug, with its V-shaped belly and powerful attractant, creates an irresistible ripple. Perfect for targeting very large fish, even with fewer bites.
27.40 CHF incl tax
Madness Mother Worm 8 Soft Lure
Mother 8'' soft lure – Perfect for large predators! With its V-cut belly and ultra-flexibility, the Mother 8'' ripples at the slightest movement. Designed to target large zander, catfish, bass, pollock, and cod in vertical fishing.
24.40 CHF incl tax
Madness Mother Worm 6 Soft Lure
Designed for irresistible action, the Mother 6" soft lure offers natural undulations thanks to its V-shaped profile. Ultra-soft and highly effective, it precisely targets zander, bass, and large perch.
19.00 CHF incl tax
Madness Balam 350 Floating Lure
Discover the ultimate lure for hunting record-breaking fish! Now 5 cm longer, the renowned Giant Bait is back to attract the biggest pike and win over sport fishing enthusiasts.
286.00 CHF incl tax
Madness Balam 300 Floating Lure
Discover the Balam 300, an essential giant jointed lure designed to attract even the wariest pike. Versatile, it adapts to all conditions thanks to its smooth swimming action and weighting options.
175.00 CHF incl tax
Sinking Lure Madness Balam 300
The Balam 300 S, sinking version, is perfect for large bodies of water, offering impressive realism and versatility without customization.
175.00 CHF incl tax
Floating Lure Madness Balam 245
The Balam 245, a floating swimbait measuring 245 mm and weighing 104 g, designed to target large pike and massive black bass. With a 4-part articulated body, it is perfect for both fast and slow retrieves. Equipped with Decoy YF 33 F 2/0 hooks, this lure is a benchmark for predator fishing enthusiasts.
152.00 CHF incl tax
Floating Lure Madness Balam 255 Variant
The Balam 255 Variant, a 4-section articulated swimbait with a flexible lip, combines effectiveness in fast retrieves and performance in slow retrieves. Perfect for targeting reactive predators.
209.00 CHF incl tax
Madness Finess KB 6 Soft Lure
The Finess KB 6", a soft and subtle lure, targets large predators seeking high-calorie prey. Designed for slow retrievals, it features an integrated attractant to maximize effectiveness.
21.00 CHF incl tax
Madness Finess KB 8" Soft Lure
The Finess KB 8", a large and soft lure designed to target big predators, especially zander in winter. Enhanced with an integrated attractant, it excels in vertical fishing explorations.
23.90 CHF incl tax
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