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MADNESS

MADNESS: Japanese Excellence in Premium Fishing Gear

MADNESS is a world-renowned Japanese brand specializing in the design of high-performance soft and hard lures, ideal for both saltwater and freshwater fishing. Known for its innovation and expertise, MADNESS offers a range of products developed in collaboration with the Ultimate Fishing team, perfectly suited to the needs of European anglers.

Since 2020, MADNESS has also become a key player in the world of "big baits," with iconic creations such as the legendary BALAM. Whether you’re passionate about predator fishing or a fan of modern techniques, MADNESS is the ultimate choice to elevate your fishing experience to the next level.

Discover MADNESS and revolutionize your fishing approach today!

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Madness Balam 350 Floating Lure

Discover the ultimate lure for hunting record-breaking fish! Now 5 cm longer, the renowned Giant Bait is back to attract the biggest pike and win over sport fishing enthusiasts.

286.00 CHF incl tax

Floating Lure Madness Balam 255 Variant

The Balam 255 Variant, a 4-section articulated swimbait with a flexible lip, combines effectiveness in fast retrieves and performance in slow retrieves. Perfect for targeting reactive predators.

209.00 CHF incl tax

Madness Balam 300 Floating Lure

Discover the Balam 300, an essential giant jointed lure designed to attract even the wariest pike. Versatile, it adapts to all conditions thanks to its smooth swimming action and weighting options.

175.00 CHF incl tax

Sinking Lure Madness Balam 300

The Balam 300 S, sinking version, is perfect for large bodies of water, offering impressive realism and versatility without customization.

174.30 CHF incl tax

Floating Lure Madness Balam 245

The Balam 245, a floating swimbait measuring 245 mm and weighing 104 g, designed to target large pike and massive black bass. With a 4-part articulated body, it is perfect for both fast and slow retrieves. Equipped with Decoy YF 33 F 2/0 hooks, this lure is a benchmark for predator fishing enthusiasts.

152.00 CHF incl tax

Soft Lure MADNESS Madshad 100 - Rigged 25 g 3/0 (20 pieces)

Soft lure MADNESS Madshad 100: iconic shad designed with Satoshi Iwamoto. Ideal for traction, linear, and cranking fishing. Excellent swimming action thanks to soft materials. Pair it with Xorus Ultihead Evo jig heads for a perfect combination.

151.00 CHF incl tax

Soft Lure MADNESS Madshad 100 - Rigged 20 g 3/0 (20 pieces)

Soft lure MADNESS Madshad 100 - Legendary shad developed with Satoshi Iwamoto. Excellent swimming frequency thanks to softer materials. Suitable for traction, linear, and cranking fishing. Ideal with Xorus Ultihead Evo jig heads.

140.80 CHF incl tax

Soft Lure MADNESS Madshad 100 - Rigged 20 g 4/0 (20 pieces)

Soft lure MADNESS Madshad 100, designed with Satoshi Iwamoto. Ideal for traction fishing, linear retrieves, and cranking. Provides smooth swimming action with lightweight jig heads. Recommended with Xorus Ultihead Evo jig heads.

140.80 CHF incl tax

Soft Lure MADNESS Madshad 85 - Rigged 15 g 2/0 (20 pieces)

Soft lure MADNESS Madshad 85 - designed with Satoshi Iwamoto, versatile and high-performance. Its soft material enhances movement with light jig heads or smooth animations. Ideal for traction fishing, linear or cranking. Pair it with Xorus Ultihead Evo jig heads for optimal efficiency.

120.40 CHF incl tax

Soft Lure MADNESS Madshad 85 - Rigged 10 g 2/0 (20 pieces)

Soft lure MADNESS Madshad 85 designed with Satoshi Iwamoto. Its soft material enhances the swimming frequency, ideal for fast traction fishing and slower animations. Compatible with Xorus Ultihead Evo jig heads.

116.30 CHF incl tax

Madness Mother Worm 10 Soft Lure

Mother Worm 10'' – Attract the biggest fish! This ultra-soft slug, with its V-shaped belly and powerful attractant, creates an irresistible ripple. Perfect for targeting very large fish, even with fewer bites.

27.40 CHF incl tax

MADNESS Baku-Ru Formula - Fishing Attractant

Madness fishing attractant made from concentrated sardine oil, highly effective on difficult fish.

26.60 CHF incl tax

Madness Mother Worm 8 Soft Lure

Mother 8'' soft lure – Perfect for large predators! With its V-cut belly and ultra-flexibility, the Mother 8'' ripples at the slightest movement. Designed to target large zander, catfish, bass, pollock, and cod in vertical fishing.

24.40 CHF incl tax

MADNESS Bakuree Shad KB 150 - Soft Lure 15 cm

The MADNESS Bakuree Shad KB 150 soft lure is designed for slow-speed fishing of large predators thanks to its flexibility and effective attractant.

24.00 CHF incl tax

Madness Finess KB 8" Soft Lure

The Finess KB 8", a large and soft lure designed to target big predators, especially zander in winter. Enhanced with an integrated attractant, it excels in vertical fishing explorations.

23.90 CHF incl tax

MADNESS Ulti Ned Worm - Predator Fishing Lure

Floating soft lure ideal for fishing in cold waters or extreme heat. Combined with the Ulti Ned Head, it generates a subtle vibration, attracting perch, zander, black bass, and sea bass. Versatile, it can be used during descent, slow animation, or bottom shaking to exploit its built-in rattle. An innovative lure for tough conditions.

22.50 CHF incl tax

MADNESS MADEEL 190 – Soft Lure for Sea & Predator Fishing

Versatile soft lure, unique vibrant swimming action, effective for casting and vertical fishing.

21.30 CHF incl tax

Madness Finess KB 6 Soft Lure

The Finess KB 6", a soft and subtle lure, targets large predators seeking high-calorie prey. Designed for slow retrievals, it features an integrated attractant to maximize effectiveness.

21.30 CHF incl tax

Madness Mother Worm 6 Soft Lure

Designed for irresistible action, the Mother 6" soft lure offers natural undulations thanks to its V-shaped profile. Ultra-soft and highly effective, it precisely targets zander, bass, and large perch.

19.00 CHF incl tax

MADNESS MADEEL 140 - Soft Lure for Sea & Predator Fishing

Versatile soft lure combining the advantages of a shad and a slug. Exceptional vibrating action, effective at very low speeds. Ideal for bass and pollock fishing, whether casting or vertical fishing.

19.00 CHF incl tax

Spare Tail MADNESS for Balam 350

Replacement tail for the Balam 350 lure by Madness. Designed for smooth and realistic swimming action, it helps extend the lifespan of your lure while maintaining its performance.

18.90 CHF incl tax

MADNESS Bakuree Shad 150 – Soft Lure 15 cm

Ideal soft lure for fishing big predators in vertical fishing. The largest model in the Bakuree Shad range, designed for effective deep-water exploration.

18.70 CHF incl tax

MADNESS MADSLUG 150 – Versatile Soft Lure

Versatile soft lure designed for both saltwater and freshwater predators. Made from a supple and dynamic material, it adapts to various animations and retrieval speeds. Highly mobile, it emits strong vibrations when pulled, perfectly imitating a sand eel burrowing into the sand. Equipped with a ventral slit for Texas hook mounting, making it ideal for snag-prone environments. Compatible with Bakuree Head and Ultimate Eel Evo jig heads.

18.10 CHF incl tax

MADNESS MADSWIM 120 – Versatile Soft Lure

The MADNESS MADSWIM soft lure is designed for both saltwater and freshwater fishing. Excellent stability, ideal for linear retrieves, slow cranking, and traction fishing. Compatible with various jig heads and Texas rig hooks. Versatile for targeting pike, perch, zander, black bass, and sea bass.

17.60 CHF incl tax

MADNESS MADSWIM 160 – Versatile Soft Lure

Madness Madswim soft shad for predator fishing in saltwater and freshwater. Responsive and flexible material, ideal for linear retrieve, cranking, and traction. Optimal stability even with light weighting. Flat nose compatible with various jig heads. Can be rigged with a wide-gap Texas hook. 160 size suitable for pike, zander, and sea bass.

17.60 CHF incl tax

MADNESS Bakuree Shad KB 110 - Soft Lure 11 cm

Belly-shaped soft lure for fast linear or vertical fishing, ideal for zander.

17.20 CHF incl tax

MADNESS MADEEL 90 - Soft Lure for Sea & Predator Fishing

Versatile soft lure for sea and freshwater fishing. Attracts large fish thanks to its soft and dynamic material, compatible with various animations and retrieval speeds. Ideal when paired with a jig head like the Ultimate Eel or the Rolling from Xorus.

16.40 CHF incl tax

MADNESS Bakuree Shad KB 80 - Soft Lure 8 cm

A belly-shaped soft lure offering an effective swimming action for both linear and vertical fishing. Impregnated with Bakuru Formula attractant, it powerfully attracts zander, perch, and sea bass.

16.10 CHF incl tax

MADNESS Bakuree Shad 110 - Soft Lure 10 cm

Soft lure MADNESS Bakuree Shad 110, ideal for zander fishing. Highly mobile, perfect for slow linear or vertical fishing. Very effective with light weights and fine lines.

15.70 CHF incl tax

MADNESS Madfin 6 - Soft Lure for Predatory Fish

Ultra-soft finesse lure MADNESS Madfin for an irresistible swimming action. Designed for use with short-shank jig heads to maximize mobility. Perfect for slow bottom-hopping retrievals or long pulls to mimic fleeing prey. Ideal for predatory fish and saltwater fishing.

15.70 CHF incl tax