New products

The SubMission Shad 3" is an ultra-realistic soft swimbait lure designed for natural action even during the slowest retrieves. With photo-realistic details, a thick optimized tail, and realistic 3D scales and eyes, it's perfect for attracting even the most cautious predators.

The Biwaa Kapsiz Kast HD 7″5 is a pre-rigged soft lure ideal for targeting large catches while remaining effective for a wide range of fish. Perfect for fishing around weeds and areas rich with baitfish, this versatile lure offers striking realism and adapts to almost any lakes and environments.

The Biwibe is a groundbreaking vibrating blade, perfect for vertical jigging and slow retrieves. With its instant vibration, it activates at the slightest movement, mimicking a distressed fish. Designed for optimal versatility, it is available in 5 colors to suit all situations and target a wide variety of species.

The Biwaa S’Trout 9" is an 8-segment articulated swimbait offering ultra-realistic S-swimming action. Designed to mimic an injured trout or baitfish, it is made of phthalate- and BPA-free solid plastic, reinforced with internal woven fiber for 60 lb break strength. Equipped with ultra-sharp Japanese steel treble hooks and stainless steel rings, this lure is designed to entice trophy fish like pike and bass.

The Biwaa Swimstrap 145MS is a revolutionary lure designed for demanding anglers. With its 145 mm size and realistic articulated design, it perfectly mimics the natural movements of a fish, attracting even the most cautious predators. This versatile lure is ideal for freshwater and saltwater fishing, delivering exceptional results.

Discover the Explore Cam from Westin, the revolutionary fishing camera, ultra-lightweight (28 g) and high-performance. Capable of recording Full HD 1080p videos with a 1-hour 25-minute battery life, it's waterproof up to 200m and delivers exceptionally clear underwater images. Compact and easy to use, it adapts to your lures and techniques to optimize your fishing sessions.

The Westin W8 Belly Boat is a premium fishing float-tube, designed to provide exceptional comfort, optimal stability, and unmatched durability. Featuring an ergonomic design, included oars, waterproof EVA bags, and compatibility with electric motors, it meets the needs of the most demanding anglers.

The Westin W6 Belly Boat is a premium float tube designed for comfort, stability, and durability. Ideal for demanding anglers, it includes an ergonomic inflatable seat, waterproof EVA bags to protect your gear, and is compatible with electric motors. Delivered with a pump and a pressure gauge, it ensures quick and efficient setup.

Discover the Biwaa GlideBeast 160 S, an essential jointed lure for targeting the largest predators with its ultra-realistic swimming action and striking efficiency.

The Rampage 711XXH by Biwaa is an exceptional casting rod designed for pike and black bass fishing with the largest lures on the market. With unmatched power, it effortlessly casts lures up to 200g and ensures thrilling battles with the biggest fish. Ideal for swimbaits, jerks, and heavy shads, it's a must-have tool for anglers who love powerful fishing gear.

Stay warm and dry this winter with the W4 Winter Suit Extreme. Designed for anglers, this waterproof, breathable, and ultra-insulated outfit ensures optimal comfort even in freezing temperatures.

The Biwaa MY RELIGION Micro - 70M spinning rod is perfect for light and precise fishing. Offering exceptional sensitivity, controlled power, and optimal comfort, it meets the expectations of demanding anglers. Ideal for light lures and finesse techniques.

BoatBuckle stainless steel retractable straps provide a strong, corrosion-resistant solution, perfect for securing your boat in brackish or salty water environments. Quick installation, guaranteed durability!

The Biwaa The Amplifire Micro-70MH is a highly versatile casting rod, ideal for precise and powerful fishing. Designed with “TORAY” high-modulus carbon and premium components such as Fuji SIC Titanium guides, this rod offers a fast action, unparalleled comfort with its EVA handle, and exceptional sensitivity. Perfect for lures weighing 7 to 28 g.

The Biwaa Divinator 76XH is a powerful and versatile rod designed for heavy fishing. With its "TORAY" high-modulus carbon construction, Fuji SIC Titanium guides, and exposed Fuji ACS reel seat, it offers exceptional precision, sensitivity, and durability. Perfect for large lures such as the Divinator 35/55 g or cranking shad swimbaits, this rod is a must-have for demanding anglers.

The Shimano Miravel, the most affordable spinning reel in the Magnumlite series, combines lightness, smooth rotation, and advanced technologies. Its sleek design, ultra-lightweight CI4+ body, and sophisticated performance make it a perfect choice for discerning anglers, all at an accessible price.

The Aldebaran BFS, Shimano's most advanced bait finesse casting reel, is designed for demanding anglers. With its FTB (Finesse Tune Braking) system and ultra-light MGL III spool, it offers smooth and precise casts even with lures weighing less than 1g, making it perfect for finesse fishing for trout, perch, and other lightweight species.

The new high-end baitcasting reel from SHIMANO features the latest technology, including the DC 4x8 braking system and Magnum Light Spool III (MGL), for longer, precise casts with no line problems.

The Shimano Antares, a masterpiece of casting fishing, combines precision, versatility, and advanced technology. Featuring the Magnum Light Spool III and innovations like SilentTune and Exciting Drag Sound, it excels in finesse techniques and precision casting while delivering exceptional power for heavier lures.

The Shimano Antares DC Monster Drive XG-Left is an innovative reel designed to target the largest fish worldwide, featuring advanced DC braking system and Magnum Light 3 spool optimized for heavy lures and long casts.