New products

Floating soft lure ideal for fishing in cold waters or extreme heat. Combined with the Ulti Ned Head, it generates a subtle vibration, attracting perch, zander, black bass, and sea bass. Versatile, it can be used during descent, slow animation, or bottom shaking to exploit its built-in rattle. An innovative lure for tough conditions.

Madness Madswim soft shad for predator fishing in saltwater and freshwater. Responsive and flexible material, ideal for linear retrieve, cranking, and traction. Optimal stability even with light weighting. Flat nose compatible with various jig heads. Can be rigged with a wide-gap Texas hook. 160 size suitable for pike, zander, and sea bass.

The MADNESS MADSWIM soft lure is designed for both saltwater and freshwater fishing. Excellent stability, ideal for linear retrieves, slow cranking, and traction fishing. Compatible with various jig heads and Texas rig hooks. Versatile for targeting pike, perch, zander, black bass, and sea bass.

Versatile soft lure designed for both saltwater and freshwater predators. Made from a supple and dynamic material, it adapts to various animations and retrieval speeds. Highly mobile, it emits strong vibrations when pulled, perfectly imitating a sand eel burrowing into the sand. Equipped with a ventral slit for Texas hook mounting, making it ideal for snag-prone environments. Compatible with Bakuree Head and Ultimate Eel Evo jig heads.

Soft lure MADNESS Madshad 85 designed with Satoshi Iwamoto. Ideal for traction fishing, linear retrieves, and cranking. Made from soft materials for optimized swimming action. Compatible with Xorus Ultihead Evo jig heads.

Soft lure MADNESS Madshad 85 - designed with Satoshi Iwamoto, versatile and high-performance. Its soft material enhances movement with light jig heads or smooth animations. Ideal for traction fishing, linear or cranking. Pair it with Xorus Ultihead Evo jig heads for optimal efficiency.

Soft lure MADNESS Madshad 85 designed with Satoshi Iwamoto. Its soft material enhances the swimming frequency, ideal for fast traction fishing and slower animations. Compatible with Xorus Ultihead Evo jig heads.

Legendary soft lure designed with Satoshi Iwamoto. Improved version with softer materials, ideal for traction fishing, cranking, and linear retrieves. Pair it with Xorus Ultihead Evo jig heads for optimal efficiency.

Essential soft lure designed with Satoshi Iwamoto. Excellent swimming action in linear retrieve, traction, cranking, and slow animations. Pair it with Xorus Ultihead Evo jig heads for optimal efficiency.

Soft lure MADNESS Madshad 100: iconic shad designed with Satoshi Iwamoto. Ideal for traction, linear, and cranking fishing. Excellent swimming action thanks to soft materials. Pair it with Xorus Ultihead Evo jig heads for a perfect combination.

Soft lure MADNESS Madshad 100, designed with Satoshi Iwamoto. Ideal for traction fishing, linear retrieves, and cranking. Provides smooth swimming action with lightweight jig heads. Recommended with Xorus Ultihead Evo jig heads.

Soft lure MADNESS Madshad 100 - Legendary shad developed with Satoshi Iwamoto. Excellent swimming frequency thanks to softer materials. Suitable for traction, linear, and cranking fishing. Ideal with Xorus Ultihead Evo jig heads.

Ultra-soft finesse lure MADNESS Madfin for an irresistible swimming action. Designed for use with short-shank jig heads to maximize mobility. Perfect for slow bottom-hopping retrievals or long pulls to mimic fleeing prey. Ideal for predatory fish and saltwater fishing.

Madness Madfin 4 finesse soft lure, ultra-soft and highly attractive. Perfect for predator fishing. Best used with short-shank jig heads for optimal mobility. Ideal for bottom fishing or long sweeping retrieves.

Versatile soft lure for sea and freshwater fishing. Attracts large fish thanks to its soft and dynamic material, compatible with various animations and retrieval speeds. Ideal when paired with a jig head like the Ultimate Eel or the Rolling from Xorus.

Versatile soft lure, unique vibrant swimming action, effective for casting and vertical fishing.

Versatile soft lure combining the advantages of a shad and a slug. Exceptional vibrating action, effective at very low speeds. Ideal for bass and pollock fishing, whether casting or vertical fishing.

Replacement tail for the Balam 350 lure by Madness. Designed for smooth and realistic swimming action, it helps extend the lifespan of your lure while maintaining its performance.

Replacement tail for the MADNESS BALAM 300 lure, designed to restore its performance.

A belly-shaped soft lure offering an effective swimming action for both linear and vertical fishing. Impregnated with Bakuru Formula attractant, it powerfully attracts zander, perch, and sea bass.