New products

The Balam 300 S, sinking version, is perfect for large bodies of water, offering impressive realism and versatility without customization.

Discover the Balam 300, an essential giant jointed lure designed to attract even the wariest pike. Versatile, it adapts to all conditions thanks to its smooth swimming action and weighting options.

Discover the ultimate lure for hunting record-breaking fish! Now 5 cm longer, the renowned Giant Bait is back to attract the biggest pike and win over sport fishing enthusiasts.

Designed for irresistible action, the Mother 6" soft lure offers natural undulations thanks to its V-shaped profile. Ultra-soft and highly effective, it precisely targets zander, bass, and large perch.

Mother 8'' soft lure – Perfect for large predators! With its V-cut belly and ultra-flexibility, the Mother 8'' ripples at the slightest movement. Designed to target large zander, catfish, bass, pollock, and cod in vertical fishing.

Mother Worm 10'' – Attract the biggest fish! This ultra-soft slug, with its V-shaped belly and powerful attractant, creates an irresistible ripple. Perfect for targeting very large fish, even with fewer bites.

The glass Vetrino is a discreet and effective accessory for trout fishing in ponds and rivers. Its slow and natural descent, combined with its transparency, makes it an ideal alternative to traditional weights for enticing wary fish.

Berkley Powerbait® glitter dough, specially designed to attract trout.

Shimano Calcutta Conquest DC – Unmatched durability, long casting distances, and exceptional anti-backlash performance. Engineered for precise casts, even in windy conditions, thanks to the advanced I-DC5 system.

The Cookai French Limited CK 71 MS is a 2.16 m spinning rod, ideal for finesse fishing for sea bass, zander, and perch. Its fast action and Destroyer 5D Graphite technology ensure exceptional sensitivity and precise bite detection.

The AKURU BC 69 MH is a sensitive and versatile rod, perfect for sharp shooting with soft lures from 5 to 7 inches and power fishing from a boat, using lures up to 45 g.

The AKURU BC 7.0 H is a fast and versatile rod, perfect for deep-water sharp shooting and power fishing with lures up to 70 g. Ideal for trophy pike and zander.

The Monster Tubes 10" from Red October Baits is a durable soft lure, perfect for targeting large predators like pike and musky, with realistic action and vibrating tentacles that attract predators even in deep waters. 1 fully rigged regular tube body, 1 extra tube body

The SHIMANO Stella is the ultimate spinning reel for anglers who accept no compromise. Featuring cutting-edge InfinityXross, InfinityLoop, and InfinityDrive technologies, it delivers durability, performance, and smoothness. Available in 12 models for all conditions.

The SP 73 M is a versatile rod, ideal for long casting and perfectly suited for finesse fishing due to its flexibility and strength. Composed of 89% carbon and 11% glass.

The Injection SP 82 ML is a versatile rod designed for soft lures and small hard baits. It provides great sensitivity and precise lure control, making it ideal for bass fishing and trout in large rivers.

The Injection SP 73 XH is a versatile rod for large lures, capable of handling up to 150 g in vertical fishing. Composed of 87% carbon and 13% fiberglass, it combines power and lightness.

The Injection BC 73 H Pike Special is the perfect rod for pike fishing with swimbaits and shads. Lightweight and resonant, it delivers great power with refined elegance.

The Tenryu Injection BC 80 XXH is a powerful rod for fishing large pike, made of 87% carbon and 13% fiberglass.

The Injection BC 85 XXH is perfect for pike fishing with swimbaits or glide baits, capable of casting lures up to 350 g.