Soft Lure MADNESS Madshad 130

Developed in collaboration with Satoshi Iwamoto, president and developer of Madness, the Madshad 130 is an essential soft lure for predatory fishing. Thanks to an innovative design and high-quality materials, this shad delivers outstanding effectiveness in attracting predators.

• Manufactured with ultra-soft materials, ensuring a fluid, realistic, and highly attractive swim for predatory fish.


• Ideal for fast traction fishing, providing optimal responsiveness and a strong trigger for predator strikes.


• Perfectly suited for slow animations such as cranking and linear retrieve, offering great versatility depending on fishing conditions.


• Specifically designed to be paired with Xorus Ultihead Evo jig heads, ensuring maximum stability and enhanced efficiency.

With its optimized design, the Madshad 130 stands out as a top-tier soft lure. Its exceptional versatility and proven effectiveness make it the perfect ally for tracking freshwater and saltwater predators. Whether you prefer fast fishing or a slower retrieve, this shad guarantees remarkable results.